Lauren Wallace
Sr. Editorial Lead, Commerce Cloud
My background
I'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
My expertise
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
When I'm not working
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
Lauren's latest articles
Blog
How to make it easy for your customers to find what they're looking for and convert — fast.
Blog
JIT Inventory Defined: A 2024 Guide to Just-in-Time Inventory
Just-in-Time (JIT) inventory management, its benefits, methodology, and challenges. Learn how JIT reduces waste and boosts production efficiency.
Blog
B2B vs B2C Ecommerce: What’s the Difference?
Understand the major differences between B2B and B2C ecommerce, and learn successful strategies to enhance the buyer experience.
Blog
The Holidays Will Be Different This Year — Here’s How To Measure Your Ecommerce Success
Here are some tips to accurately determine how well your holiday retail efforts truly perform.
Blog
Average Order Value: 10 Practical Ways to Increase Cart Size
From product bundles to loyalty programs and more, here are ten expert tips to grow average order value.

