Lauren Wallace
author title Sr. Editorial Lead, Commerce CloudI'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
A composable storefront is more flexible and scalable than ever. Here are some ways to get yours up and running while keeping costs down.
Returns are a friction point for customers and retailers alike, but you can turn every return into an opportunity by following these steps.
A connected portal allows you to provide self-service, increase revenue, and improve patient outcomes.
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.
The MVP strategy is one of the fastest ways to get a commerce experience up and running. Learn how to do it right.
It doesn’t have to be one or the other. Many brands have a range of options depending on their needs.
Eighty-nine percent of B2B decision makers attribute expected business growth to digital commerce success. Here’s how to get the C-suite onboard.








