Lauren Wallace
Sr. Editorial Lead, Commerce Cloud
My background
I'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
My expertise
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
When I'm not working
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
Lauren's latest articles
Blog
Kickstart your ecommerce conversion rate optimization with these best practices.
Blog
Ecommerce SEO: How to Get More Organic Traffic to Your Online Store
More visitors, more sales. Use these key ecommerce SEO tactics to get your products and your business found online.
Blog
What Is Conversational Commerce? AI Has Entered the Chat
Conversational commerce — with the help of AI — is changing the digital shopping experience. Here’s how.
Blog
What Is Inventory Management? Real-Time Visibility and Other Techniques
The complete guide to inventory management — from the warehouse to the customer’s hands.
Blog
Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)
Here’s how to develop a holistic plan that will increase revenue and brand awareness.
