Lauren Wallace
Sr. Editorial Lead, Commerce Cloud
My background
I'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
My expertise
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
When I'm not working
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
Lauren's latest articles
Blog
Learn what ecommerce leaders are prioritizing — and how to stay ahead in a changing market.
Blog
Ecommerce Merchandising: 5 Ways To Boost Conversions
Get our top merchandising tips and learn how to connect your customers with the right products.
Blog
What Is Ecommerce and How Is It Changing (Waves Hand) Everything?
Get the deets on ecommerce: what it is, why it’s important, and how it can grow your business.
Blog
84% Of Shoppers Buy With Sustainability in Mind. Here’s What That Means for Your Business
From more mindful packaging to greener delivery options, here are ways to make a lasting impact.
Blog
3 Ways To Turn Social Scrolls Into Shopping Sprees
Shoppable content lets customers easily move from browsing to buying — without interrupting their scroll session. Here’s how you can increase conversions while telling your brand’s story.
