Lauren Wallace
author title Sr. Editorial Lead, Commerce CloudI'm a Sr. Editorial Lead for Commerce Cloud, which means I tell stories about... shopping! That includes everything from the customer journey — for both consumers and business buyers — to the technology that enables smooth transactions.
Before I worked at Salesforce, I managed content for a global security firm. I also have experience writing for healthcare companies and B2C brands.
You can typically find me at a beach, park, or coffee shop somewhere in San Diego.
From more mindful packaging to greener delivery options, here are ways to make a lasting impact.
Shoppable content lets customers easily move from browsing to buying — without interrupting their scroll session. Here’s how you can increase conversions while telling your brand’s story.
A successful product listing page makes shopping easy and inviting. How do you create one? It’s all about how you present your products and pricing.
An estimated 24 million ecommerce sites are vying for shoppers’ attention — and wallets. Here’s how to write ecommerce content that resonates and converts.
Break your headless commerce project into smaller phases for faster ROI and fewer headaches.
A composable storefront is more flexible and scalable than ever. Here are some ways to get yours up and running while keeping costs down.
Returns are a friction point for customers and retailers alike, but you can turn every return into an opportunity by following these steps.
A connected portal allows you to provide self-service, increase revenue, and improve patient outcomes.
Healthcare companies need commerce strategies that make customers feel safe and understood. Here’s our guide to developing that trust.










