Blog
What Does ‘Real-Time Marketing’ Really Mean?
Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.
Martin's latest articles
Blog
Fix These 3 Marketing Problems With a Customer Data Platform
The customer data platform has become a keystone of business transformation. Here’s how it can manage data and align marketing across the company.
Blog
Using Data in Marketing Is Complicated — This Platform Can Help
Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.
Blog
Consumers Say They Will Trade Personal Data For These Benefits
Customers are increasingly hesitant to share personal information. Here are some ways media companies can ease those fears and build a trusting relationship.
Blog
4 Common Beliefs About the Future of Advertising – and Why They’re Wrong
Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…
