Blog
Marketers, Have a CRM And Think You Don’t Need a Customer Data Platform? Think Again
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
Martin's latest articles
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Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
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3 Principles To Help You Rethink Your Approach To Customer Data
It's a great time to revisit our assumptions about our customers.
Blog
4 Advertising Strategies That Work in a Downturn
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
Blog
Better Customer Data Management for Personalized Customer Engagement
Trailblazers around the globe will be able to use the first enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement. Learn how.
