3 Principles To Help You Rethink Your Approach To Customer Data
It's a great time to revisit our assumptions about our customers.
Martin Kihn is the Senior Vice President of Market Strategy for Marketing Cloud. In a former life, he was a research vice president at Gartner, where he wrote and spoke widely about marketing technology, and advised numerous Fortune 500 clients on marketing strategy. He’s also authored four books, including “House of Lies,” which was adapted for TV by Showtime, and “Customer Data Platforms: Use People Data to Transform Marketing Engagement,” co-written with Chris O'Hara. Fun fact: Kihn was head writer for the MTV series Pop-Up Video from 1997-1999.
It's a great time to revisit our assumptions about our customers.
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
Trailblazers around the globe will be able to use the first enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement. Learn how.
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