5 Ways AI Is Changing Advertising Sales
Artificial intelligence in advertising sales is changing. See how AI can help ad sales pros improve both their effectiveness and efficiency.
Martin Kihn is the Senior Vice President of Market Strategy for Marketing Cloud. In a former life, he was a research vice president at Gartner, where he wrote and spoke widely about marketing technology, and advised numerous Fortune 500 clients on marketing strategy. He’s also authored four books, including “House of Lies,” which was adapted for TV by Showtime, and “Customer Data Platforms: Use People Data to Transform Marketing Engagement,” co-written with Chris O'Hara. Fun fact: Kihn was head writer for the MTV series Pop-Up Video from 1997-1999.
Artificial intelligence in advertising sales is changing. See how AI can help ad sales pros improve both their effectiveness and efficiency.
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This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
It's a great time to revisit our assumptions about our customers.
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