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author name

Martin Kihn

author title SVP, Product Strategy, Marketing Cloud
author bio

In a former life, he was a research vice president at Gartner, where he wrote and spoke widely about marketing technology, and advised numerous Fortune 500 clients on marketing strategy. He’s also authored four books, including “House of Lies,” which was adapted for TV by Showtime, and “Customer Data Platforms: Use People Data to Transform Marketing Engagement,” co-written with Chris O'Hara. Fun fact: Kihn was head writer for the MTV series Pop-Up Video from 1997-1999.

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