If You’re Thinking About Getting Into NFTs, Ask These Questions First
Businesses looking to capitalize on the latest crypto and Web3 trend need a thoughtful and measured approach.
Mathew Sweezey is co-founder of Salesforce's Web3 Studio and author of "The Context Marketing Revolution" (HBR 20). A consummate writer, he has also contributed to Forbes, The Observer, AdAge, Diginomica, HBR, and Brand Quarterly.
Businesses looking to capitalize on the latest crypto and Web3 trend need a thoughtful and measured approach.
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Executives in this new era of marketing ensure a consistent customer experience across the entire business.
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The future of marketing lies in a radical change where marketing owns all experiences, from the first touch, through the sales, product, support, and advocacy experience.
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