Mathew Sweezey

Research on chatbots shows how businesses and consumers use the technology. Check out the latest chatbot statistics.

Best-in-class marketers have moved past ROI and adopted new methods of marketing reporting. Find out the three new reports that help marketers show accurate value.

Marketers can buy technology, yet not everyone is a high performer with it. Here are the three keys to creating a best-in-class real-time marketing program.

Here are four keys marketers should keep in mind while best practices evolve for consumer data and privacy in the new future of data-driven marketing.

Executives in this new era of marketing ensure a consistent customer experience across the entire business.

Marketers have lots of technologies available to them, but which technologies should they be investing in? We asked 4,100 brands and found the four secrets they all share when it comes to marketing technology.

The future of marketing lies in a radical change where marketing owns all experiences, from the first touch, through the sales, product, support, and advocacy experience.