Roychoudhury Samarpita

Some measure their journeys in passport stamps; I measure mine in stories collected along the way. Growing up in a small town in West Bengal, I was always curious about the world beyond mine. That curiosity stitched together every chapter of my life — new cities, new opportunities, and eventually a career where understanding people became my greatest strength. That path led me to Salesforce, where I work in Employer Brand Marketing. My belief is simple: people don't connect with companies, they connect with people. Every day I blend strategy, creativity, and storytelling to help people imagine themselves here long before they click "Apply."

I'm equal parts strategist, storyteller and lifelong learner. I enjoy uncovering patterns, asking questions and turning insights into stories that people remember. Whether I'm mapping a candidate journey, brainstorming campaign ideas with recruiters, analysing performance metrics or writing content that captures a team's culture, I'm happiest when creativity and strategy come together. One of my favourite moments is hearing someone read a piece of content and say, "That sounds exactly like us." To me, that's the real measure of good storytelling. The best brands don't invent stories—they amplify the ones already being lived.

You'll usually find me chasing one of three things: a new recipe, a new place or a new perspective. I love cooking for the people I care about, planning my next trip before I've even finished the current one, and getting completely immersed in beautifully written television and films. I'm endlessly fascinated by stories—whether they come from a book, a conversation with a stranger or an employee sharing what makes them love where they work. I believe creativity doesn't begin when you sit down to write—it begins when you're paying attention to the world around you.