Product Marketing Director at Salesforce
Eric Marotta is Director of CloudCraze Product Marketing, where he has global responsibility for communicating the transformational value of omni-channel commerce.
His passion is technology and the transformational impact it has on customers, and the relationship between brands and customers. Eric has held various product strategy, product management and marketing roles in the software, technology and green industry for the last decade. He uses his experiences in commerce and predictive analytics to communicate the value omni-channel commerce brings to customer engagement.
Prior to CloudCraze, Eric has held leadership positions at IBM-Sterling Commerce, Apttus and SAP Hybris. He earned a BS in Finance from the University of Dayton and an MBA from The Ohio State University’s Fisher College of Business.
It may be Winter in Westeros, but we’re still clinging to the last days of Summer at CloudCraze with our Summer ’17 release. We collaborated with our customers – including leading brands like Avalara, Adidas, Coca-Cola and Johnson Controls – to deliver new enhancements that enrich their buyer-seller relationships. Just like we consistently push the...
With B2B eCommerce poised to reach $1.2 trillion by 2021, businesses understand the opportunity of investing in digital strategies. In fact, digital commerce is the capability most often demanded by our clients’ customers. To be sure, business-to-business relationships depend upon customer retention, so launching commerce is a top priority. For many organizations, the ability to...
Spring has officially sprung and with that comes CloudCraze’s newest release, Spring ’17. Our vision over the last six years has been to disrupt the commerce market by focusing on B2B and B2B2B engagement – transforming the way organizations conduct business and empowering them to embrace change. How have we done this to date? Objectively,...