5 Simple Steps To Delivering Better Product Demos
Use these five tips to plan and execute demos that help your audience fully understand your product vision and capabilities.
How To Create Brand Messaging That Resonates
With solid brand messaging, customers will be clear on who you are, what you do, and where you stand. Here’s how to get started.
5 Ways Artificial Intelligence Is Changing Advertising Sales
AI can help ad sales pros improve both their effectiveness and efficiency.
4 Common Beliefs About the Future of Advertising – and Why They’re Wrong
Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…
3 Things CMOs Can Do Now To Build a Bridge To the Future
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
4 Advertising Strategies That Work in a Downturn
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
