4 Advertising Strategies That Work in a Downturn
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
How to Accelerate Your Advertising With Artificial Intelligence
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
Advertising Measurement Best Practices for B2B
Data is transforming how marketers measure the success of digital advertising campaigns. Here are some best practices to boost your campaign tracking.
Using LinkedIn and Salesforce to Supercharge Your B2B Advertising and Lead Generation Efforts
LinkedIn and Salesforce joined forces to show marketers how to supercharge their lead generation efforts through digital advertising. Here are a few takeaways to get you started.