Analytics

What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform.

Some of the best new features in the release will give you more tools for working with data and pulling insights.

Better than a crystal ball. Predictive analytics can turn cloudy data into actionable insights and help you attract top talent for your brokerage.

A decentralized grid and urgent climate goals create a perfect storm for utilities. Data is the calm eye of the storm.

These tips can help you avoid common mistakes when trying to show correlation or causality in marketing data sets.

Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?

Communications service providers are sitting on a wealth of personal and geographic data. Here’s how to use that information to give customers what they want.

Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?

Businesses are considering sales performance metrics that shift focus to long-term relationships — with both customers and employees.

Digital trends are shaping the APAC corporate and investment banking industry. Here's how competitive organizations stay ahead of the curve.