Analytics

When COVID-19 created unprecedented global demand for disinfectants, De Nora Water Technologies learned new ways to work with customers - and reach new ones.

Chief Growth Officer, PepsiCo Foods North America, Michael Lindsey, shares the secret behind snacking in the COVID age.

Our marketing security expert explains how data plays a key role in protecting your customers' information.

Use these Salesforce management dashboards to help your sales team hit or exceed your revenue targets.

When the world changes, you have to adapt. But how? Hone these top sales skills to reach customers and close more deals.

Communications service providers are sitting on a wealth of personal and geographic data, here's how to use that information to give customers the content and communications they want.

When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.

Using a design thinking approach when designing analytics apps taps into all the rich insights your data has to offer and presents them in a way that your users can readily view, understand, and take action on.

AI-augmented analytics can help you predict what might happen in the future and getting actionable recommendations on what you could do about it now. Here are tips for getting started.