
A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You
What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform.

Level up Your Data Skills With the New CRM Analytics Release
Some of the best new features in the release will give you more tools for working with data and pulling insights.

See How Predictive Analytics Can Give Your Insurance Agency an Edge
Better than a crystal ball. Predictive analytics can turn cloudy data into actionable insights and help you attract top talent for your brokerage.

Utility Analytics Can Help Your Commercial and Industrial Clients Get To Net Zero
A decentralized grid and urgent climate goals create a perfect storm for utilities. Data is the calm eye of the storm.

Is Your Marketing Working? Good Data Correlation Will Tell You
These tips can help you avoid common mistakes when trying to show correlation or causality in marketing data sets.

Great Data Alone Won’t Make You Data-Driven – Here’s What Will
Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?

How Communications Service Providers Can Unlock Data To Personalize Customer Experiences
Communications service providers are sitting on a wealth of personal and geographic data. Here’s how to use that information to give customers what they want.

You’re Probably Collecting Too Much Customer Data — Here’s the Sweet Spot
Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?

5 New Sales Metrics Every Sales Leader Should Be Thinking About
Businesses are considering sales performance metrics that shift focus to long-term relationships — with both customers and employees.

Corporate and Investment Banking in APAC Is Ripe for Personalization and Automation
Digital trends are shaping the APAC corporate and investment banking industry. Here's how competitive organizations stay ahead of the curve.