Analytics

A decentralized grid and urgent climate goals create a perfect storm for utilities. Data is the calm eye of the storm.

These tips can help you avoid common mistakes when trying to show correlation or causality in marketing data sets.

Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?

Communications service providers are sitting on a wealth of personal and geographic data. Here’s how to use that information to give customers what they want.

Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?

Businesses are considering sales performance metrics that shift focus to long-term relationships — with both customers and employees.

Digital trends are shaping the APAC corporate and investment banking industry. Here's how competitive organizations stay ahead of the curve.

What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.

When COVID-19 created unprecedented global demand for disinfectants, De Nora Water Technologies learned new ways to work with customers - and reach new ones.

Chief Growth Officer, PepsiCo Foods North America, Michael Lindsey, shares the secret behind snacking in the COVID age.