By disentangling customer information siloed across multiple systems, utilities can unite marketing, sales, and service to give customers the experiences they want.
Three-quarters of marketers report a higher ROI on account-based marketing than any other marketing effort. Here’s how to uplevel your ABM game.
Zebra Technologies increased its readers’ time on page and offered valuable videos and information tailored to their visitors’ industries. Its digital marketing and SEO strategist shares what they did, and why it worked.
From better analytics to email and personalization insights, learn how the June Marketing Cloud release can help you get more from your data.
Sales management is how sales managers organize, motivate, and lead their sales reps while tracking — and improving — team performance.
What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.
As restrictions ease and the economy opens up, remote sales will remain important as businesses consider the hybrid office model.
We asked over 1,000 marketing decision makers in seven countries for their current priorities, projects, and objectives. See how your marketing plan measures up.
