Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?
As more companies want employees to return to the office, people in turn are pushing for more hybrid work situations to help balance their wellbeing.
You have a connection with your community. Build on that relationship with customers, prospects, and supporters — and strengthen loyalty for your brand along the way.
Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust.
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
