What Is Data Masking? 4 Best Practices to Get Started
Learn about data masking, the process of securing sensitive information by making copies of data that look real but are actually fake.
Ghosted by Customers? Here’s How You Can Win Them Back
Not seeing results when you’re trying to build customer relationships? It’s probably time to update your customer engagement strategy — here’s how.
What Is Upselling? It’s Not the Sales Tactic You Think It Is
To perfect the art of the upsell, you need to stop thinking about closing and start thinking about your customer.
5 Things You Can Learn From the Ultimate Marketer, Taylor Swift
Having trouble connecting with your customers? Shake It Off and build these Taylor-made strategies into your marketing.
3 Steps You Can Take for Sustainable IT
New research shows that 73% of IT leaders are concerned about climate change. Here’s how IT can charge a path to sustainability.
Customers Don’t Want Spam for the Holidays — 4 Tips to Get Your Emails Opened
Before you build your holiday campaigns for peak email sending season, start here to ensure your messages get to your customers’ inboxes.
3 Ways AI Can Help Financial Advisors Grow Their Client Base
Your clients don’t want more face-to-face meetings but they still want a personal touch. Generative AI helps advisors find meaningful connections, get the right information, and start conversations that matter.
AI is Coming — Here’s How to Get Ready
From ordinary to extraordinary. Unleash the AI revolution in your organization.
How You Can Write a Good Knowledge Base Article
An effective knowledge base article is clear, engaging, and helpful. Here's how to write one (with some help from AI) that your customers will love.
Designing Personalized User Experiences with Data and AI? Keep This in Mind
To exchange personal information, users need to feel there’s a mutually beneficial relationship. Design experts discuss the future of trust.