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Recent Stories
CMO
How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
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3 Things CMOs Can Do Now To Build a Bridge To the Future
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
CMO
Responsible AI in Marketing: Embedding Ethics by Design
Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.
CMO
One for All, All for One: A Manifesto for Brands To Usher in a New Era of Interdependence
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.
