
These 4 Marketing Trends Are Reshaping How We Connect With Customers
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.

How To Create Brand Messaging That Resonates
With solid brand messaging, customers will be clear on who you are, what you do, and where you stand. Here’s how to get started.

Prioritize Digital or Customer Experience? Say “Yes” to Both
See how a financial services leader created digital experiences that remove friction for customers and employees.

What Top Marketing Leaders Are Thinking About the Return to Offices
Nearly half of CMOs surveyed expect a hybrid workplace.

The Best Marketing Leaders Know What Works — Twilio CMO Sara Varni Says B+ Marketing Isn’t Good Enough
Salesforce CMO Sarah Franklin kicks off a series of chats with industry-shaping marketing leaders.

How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.

3 Things CMOs Can Do Now To Build a Bridge To the Future
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?

Responsible AI in Marketing: Embedding Ethics by Design
Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.

One for All, All for One: A Manifesto for Brands To Usher in a New Era of Interdependence
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.