CMO

Analyzing consumer behavior can help you meet your customers where they are, just when they need you most. Here’s how to get to know your shopper.

As marketing costs skyrocket and shoppers seek savings, retailers need to use their data to make offers shoppers can’t refuse.

Use your data to create frictionless shopping experiences that keep holiday shoppers coming back throughout the year.

Whether expanding AI initiatives or testing out new capabilities, the retailers we talked to are shoring up their CRM and data initiatives first.

The key to email deliverability? Understanding the ongoing relationship between you and your subscribers.

The competition is fierce and customers are choosy. Learn how you can connect with your audience and turn potential prospects into customers.

Not seeing results when you’re trying to build customer relationships? It’s probably time to update your customer engagement strategy — here’s how.

Take your front-row seat to the largest and most magical AI event ever.

To exchange personal information, users need to feel there’s a mutually beneficial relationship. Design experts discuss the future of trust.

We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.