The way customers discover, evaluate, and choose companies has changed. What happens when the signals we’ve learned to rely on don’t tell the full story?
Most campaigns run blind to every other campaign hitting the same customer. Campaign Agent arbitrates across all of them, in real time, in the customer's favor.
The lifestyle fashion brand used Marketing Cloud to connect with customers in a deeper way
Your marketing data should do more than explain what happened. It should help you decide what to do next.
Why enterprise AI success starts with how you protect your data, not just how you use it
Rawlings Sporting Goods and Indiana Wesleyan University took different approaches to adoption. Here’s their stories and how they can help you.
Asking for a Friend: What’s the Difference Between Email Delivery and Email Deliverability?
We cut through the noise to explain these terms and the latest changes in the email space
What 15 exclusive conversations with marketing leaders revealed about where our field is headed
Was it kind of cringe? Absolutely. But it also worked. Try these 5 things for your own program.
Patients Have Spoken: 5 Hard Truths About Healthcare Patient Experience in the Age of AI
New global research from Salesforce reveals what patients really want from AI, and the gap between expectation and reality is wider than most providers think.
