Commerce

For B2B organizations, the digital storefront has become the central hub for driving growth.  However, many B2B buyers abandon standard digital storefronts when they cannot find the right items quickly. If your storefront…

For years, ecommerce search bars trained shoppers to search for what they’re looking for with as few keywords as possible. People stripped away full sentences and relied on keyword-heavy fragments like “women black…

Twenty years ago, I helped build search architectures that went on to dominate modern retail. Back then, the search bar trained consumers to strip away natural language and search for products using as…

Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace for Cyber Week. But in today’s market, that playbook is obsolete. Data from…

There’s a lot of talk about how AI agents will transform order support, making the customer journey more enjoyable and reducing call center costs for businesses. But for many operations and customer service…

B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnected channels lead to messy handoffs between…

The June 2026 release is the largest, most impactful update yet for Commerce Cloud. As agentic AI transforms business operations and consumer behaviors, we’re rolling out major innovations to help digital teams meet…

Find out how this Trailblazer shares the biggest opportunity startups can't afford to ignore.

Learn how growing businesses use the ‘try before you buy’ experience to grow sales through personalized shopping journeys.

Running a digital storefront means juggling more than your shoppers ever see behind the scenes: managing product data, curating search results, configuring checkout, and more. This month’s release is designed to increase speed…