Why Is a Customer Engagement Platform So Important For Service?
Here’s how the right technology, with CRM + trusted AI + data, sets up your support team to deliver a streamlined experience that customers love.
AI Trends from 700+ Business Leaders Reveal Global Keys to Success
Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in when perfecting your AI-powered CRM.
What Does Salesforce Do?
We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
Data + AI + CRM Trailhead Quests
These quests will cover what you need to know to personalize every customer interaction with Einstein, Data Cloud, and Customer 360, the #1 CRM.
5 Practical Tips To Grow Your Field Service Career
How do you build the skills to advance your career in a changing industry? We asked three Trailblazers in field service to weigh in. Here’s what they said.
How To Get Started With Customer Service Automation
Here’s how to create a service workflow process map — and get a complete view of the critical connections between people, systems, data, and decisions.
Customer Service Analytics: How To Make Sense of All Your Data
Turn customer interactions into insights that help your business improve with service intelligence.
How To Build the Email List of Your Dreams
You've crafted the messages you want to send. Now see how you can build on that to grow your subscriber list and keep them engaged.
Knowledge Management: How To Retain Agent Expertise If They Leave
Top talent resigning? Here’s how to keep their know-how from going with them and still provide great customer service.
Why Your Small Business Should Care About Clean Data
Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently.