Give Yourself the Gift of More Opened Emails This Holiday Season
Tips and takeaways for retail marketers on how Marketing Cloud tools can help them engage customers and maximize their resources during the holiday email marketing, high-peak season.
Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline
A “hiring freeze” shouldn't imply hitting the pause button on all things related to recruiting.
Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
AI Is Keeping Supply Chains Running Throughout the Pandemic
Artificial intelligence has real power to help people make the world run better. That’s more important than ever in a crisis.
How To Target the Right Accounts and Other ABM Insights From a CMO
Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.
3 Principles To Help You Rethink Your Approach To Customer Data
It's a great time to revisit our assumptions about our customers.
How To Analyze World Events To Guide Your Marketing Strategy
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections
Find inspiration and hands-on tips for making impactful moments every single day.
Improve the Many Ways You Can Market From Home
Our new webinar series, shows marketers how to continue growing their business — while working remotely.
How to Measure Social Insights Across the Customer Journey
For most marketers, measuring their return on investment (ROI) for social is a major challenge. Here are three steps to take to gain valuable social insights and measure social returns.