
What Is an NFT — And How Can It Help You Build Deeper Customer Relationships?
As Web3 continues to bubble up, businesses may wonder how to get involved — or if they should at all. Here’s a primer.

How Do You Create a Better Customer Experience? Here’s What Our Research Shows
Brands need to build out customer relationships and provide a customer experience that exceeds their expectations. If not, your connected customer will find a competitor who can.

Kara Swisher Says You Need a Web3 Strategy — Here’s Why
Businesses that take Web3 seriously, and create a plan now, will be better positioned to succeed as this iteration of the internet evolves.

Are Utilities Ready? How To Engage Your Customers in the Most Competitive Market Yet
Rising customer expectations will inspire new utility customer experiences. Here’s what’s next.

These 3 B2B Marketing Campaigns Will Help Inspire Your Brand
These companies are using marketing automation to reach customers in real time, and are seeing an uptick in virtual events, webinars, and email performance as a result.

How Technology Shows Communications Service Providers Which Customers Are About To Leave
Reducing customer churn is easier with technology that not only shows if a customer is at risk, but why.

How “Order on Behalf of” (OOBO) Can Grow Sales and Improve Customer Service
“Order on behalf of” (OOBO) solution kits for commerce and service help agents place orders for customers who need it in the buy moment. OOBOs keep support teams better informed, and help them upsell, increase shopper engagement, and alleviate abandoned carts.

5 Small Business Leadership Habits of Effective, Compassionate Sales Teams
It’s not just about the sale. Small and midsize businesses (SMBs) can reap benefits when sales teams show care and compassion for customers.

How To Create a Customer-Centric Experience
Create personalized and informed customer experiences across marketing, sales, and service that shoppers have come to expect.

Invest in Customer Service Agents for Business Growth (and Beat The Great Resignation)
Customer service agents are the frontline employees shaping customer perceptions of your brand – and an afterthought for many executives. Why don’t organizations understand their value?