Customer Relationships

As Web3 continues to bubble up, businesses may wonder how to get involved — or if they should at all. Here’s a primer.

Brands need to build out customer relationships and provide a customer experience that exceeds their expectations. If not, your connected customer will find a competitor who can.

Businesses that take Web3 seriously, and create a plan now, will be better positioned to succeed as this iteration of the internet evolves.

Rising customer expectations will inspire new utility customer experiences. Here’s what’s next.

These companies are using marketing automation to reach customers in real time, and are seeing an uptick in virtual events, webinars, and email performance as a result.

Reducing customer churn is easier with technology that not only shows if a customer is at risk, but why.

“Order on behalf of” (OOBO) solution kits for commerce and service help agents place orders for customers who need it in the buy moment. OOBOs keep support teams better informed, and help them upsell, increase shopper engagement, and alleviate abandoned carts.

It’s not just about the sale. Small and midsize businesses (SMBs) can reap benefits when sales teams show care and compassion for customers.

Create personalized and informed customer experiences across marketing, sales, and service that shoppers have come to expect.

Customer service agents are the frontline employees shaping customer perceptions of your brand – and an afterthought for many executives. Why don’t organizations understand their value?