These tips can help you avoid common mistakes when trying to show correlation or causality in marketing data sets.
With the right metrics in mind, you can be strategic with data analysis and create a plan that makes your marketing much more effective.
This is how one woman took a stand for equality and influenced an entire organization
Chief revenue officers have a birds-eye view of all revenue activities and are able to identify new sales channels and uncover untapped markets.
What does the holiday season hold for consumer goods brands and retailers? Shoppers’ behavior in the third quarter provides a sneak peek.
A Forbes+Salesforce study of 300 companies finds that employee satisfaction and customer satisfaction must go hand in hand.
After four consecutive quarters of massive consumer digital adoption, numbers from a billion global shoppers in 51 countries give us the clues to help forecast future demand.
Technology can help investment bankers keep information compliant, manage intricate deals, and focus on what they do best — support the client relationship.
Our Global Webinars CoE shares in-depth expertise on how to host effective live webinars to engage customers and prospects – and send qualified leads to Sales.
