Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?
Consistent sales projections start with open access to data — for everyone from rep to exec. Here’s how to do it.
Get the inside scoop on Salesforce Marketing Cloud’s newest features and updates, all of which can help you better connect with customers.
Take a look at our latest updates, helping you make the most of the Salesforce Data Cloud and CRM Analytics.
This is our step-by-step guide to create a more customer-focused culture in your organization.
Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.
It's hard to maintain data that’s accessible, comprehensive, timely, and – above all – accurate in your CRM. Yet, clean data is essential to a robust sales program.
A data lakehouse sounds like a serene getaway, but it can be the key to improving efficiency and customer satisfaction.
Businesses are digging into social commerce, investing in marketplaces, and maximizing data to meet business goals.
