Having years of customer data and history is clearly an advantage when it comes to closing a deal. Our new research shows how the industry is investing in data and connected vehicles.
Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?
Our product managers didn't even have our data ducks in a row until very recently. So we know it can be a tricky process. Watch how we transformed everything.
What is a Customer Data Platform, anyway? The Salesforce team explains how we use our own CDP to make compelling customer moments that become trusted relationships.
Data literacy is a key driver of employee happiness, productivity, and innovation, but most employees say they lack this key skill. Here's why it's become more important than ever to change that.