How AI Is Helping adidas Boost Its Personalized Email Marketing Game
See how adidas uses personalized email marketing to help millions of global customers receive content and offers that match their interests.
What Is A/B Testing? A/B Testing and Split Testing Explained
Learn how to use testing and data to make more informed marketing decisions.
Give Yourself the Gift of More Opened Emails This Holiday Season
Tips and takeaways for retail marketers on how Marketing Cloud tools can help them engage customers and maximize their resources during the holiday email marketing, high-peak season.
Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline
A “hiring freeze” shouldn't imply hitting the pause button on all things related to recruiting.
Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box
We asked 10 Trailblazers to provide tips on designing an email strategy to optimize the messages being sent to inboxes around the world.
Create Your First Customer Journey in 5 Steps
Building your first customer journey can seem like a daunting task — but don’t fret. Here are five steps to make your first one successful and engaging for customers.
How to Refresh Your Email Campaigns for Long-Term Success
All email campaigns deserve an occasional update. What better time than now to give your emails a much-needed makeover?
The Top Email Nurture Journeys Every SMB Marketer Should Build
Say goodbye to running email experiments that will waste your time — here are three email nurture journeys your small business marketing team needs to build now.
3 Compelling Strategies to Take Your Transactional Messaging to the Next Level
Transactional messaging is an incredible tool for sending the most important messages while also increasing customer engagement. Here are three tips for combining your promotional and transactional messaging.