Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.
Financial services marketers are stepping up and owning the customer experience from engaging customers in real-time, to adopting and refining the journey strategy. Here are tips for getting started with transformation in your own organization.
As part of our three-part #AdminMasterSeries, we caught up with Salesforce Super User Claus Pedersen to learn how he improved sales’ processes and became a CRM boss.
NYU Langone launched a clinical affairs patient access center platform that streamlines and optimizes the way call center agents interact with patients. See how that's improved their patient experience.
Here’s how Salesforce's Commerce Cloud saw the ripple effect of Prime Day roll across global ecommerce sites and email marketing initiatives. Check this year's ecommerce data insights.
Our 2019 Holiday Readiness Guide is a go-to resource for holiday planning. It’s filled with expert advice on how to create promotions that yield results and much more.
High-touch service calls require more personalized service. We recommend adding an “order on behalf of” (OOBO) capability for your customer service reps, to empower them to help your shoppers at the highest level.
Here’s a quick recap of Customer 360 sessions from Connections '19 and info about everything you need to know about connecting experiences on Salesforce products and creating a reconciled profile with a Customer 360 ID.