Marketing

We’re just seeing the beginning of what can be done with Instagram carousel. Here’s some ideas for posting multiple pictures on Instagram

For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at worldwide marketing conferences . . . or

For years, millions of Salesforce users have leveraged out of the box operational reports and dashboards to quickly look up their data, understand performance and communicate results. However, with the amount of customer…

What is a DMP? Learn the key benefits of a Data Management Platform and how your business can leverage one successfully.

You’re on board the content train. You’ve got profiles on the hottest social media platforms (Facebook, Instagram, Snapchat, Twitter), and a beautifully designed and optimized website. You provide a steady flow of various…

Strengthen consumer relationships across all touchpoints with a powerful data management platform. Today, Krux is now Salesforce DMP.

Podcasting has grown immensely in the past few years. According to the latest research, twenty-four percent of Americans have listened to a podcast in the past month. And the art of podcasting has come a long way from two hosts rambling on a subpar mic for an hour; listen to S-Town for evidence. If

Part 1: Awareness Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s…

Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t

Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track