The marketing and sales landscape looks vastly different from that of just a few decades ago. With the advent of the Internet, blogging, social media, and a myriad of digital communications channels, the path to purchase is not a simple, straight line, but a complex and varied web of twists.
New York Times bestselling author John Green shared his thoughts on creativity and community in his Connections 2014 Main Stage keynote. In this interview, I asked John about connecting with an audience, millennial observations,…
Space – no not the Star Trek variety as in “Space – the Final Frontier,” but the gaps in conversation that you need to leave when speaking to someone. Let me start with this: The…
Let’s Talk About It This article is now available in audio! Listen as AI hosts discuss the key points and explore deeper insights. Along with losing weight and breaking bad habits, each year…
Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can
