Three sales terms seem to be used interchangeably—sales productivity, sales efficiency, and sales effectiveness. The differences in these terms are subtle, but important. One way to think of productivity is as the product of efficiency and effectiveness.
The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they
What is collaborative selling and how does it improve customer experience? Find out why it matters, and how can you ensure your team is set up for success.
There are some amazing things happening with the technology we use to run our business. Intelligence is becoming a reality for companies of all sizes, many of our laborious tasks can be automated, and we’re better able to focus on the best use of our time. In all this though, there is a truth that
When we launched Trailhead, Salesforce’s gamified, online learning platform, we set out on a mission to empower anyone to skill-up for a job in the thriving Salesforce economy. Our Trailblazer Community has been unstoppable, earning 4 million badges and completing 15 million challenges that
In our “I'm Salesforce Certified—Now What?” series, we bring you hints and tips from the #SalesforceOhana on what your next steps should be after obtaining your hard-earned Salesforce credential. In our fourth post, 7x certified and self-confessed lover of Salesforce, John Garvens, shares his
For years, millions of Salesforce users have leveraged out of the box operational reports and dashboards to quickly look up their data, understand performance and communicate results. However, with the amount of customer…
You’re on board the content train. You’ve got profiles on the hottest social media platforms (Facebook, Instagram, Snapchat, Twitter), and a beautifully designed and optimized website. You provide a steady flow of various…
Part 1: Awareness Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s…