Data is transforming how marketers measure the success of digital advertising campaigns. Here are some best practices to boost your campaign tracking.
A close look at your sales processes might reveal the pain your sales team goes through.
Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.
LinkedIn and Salesforce joined forces to show marketers how to supercharge their lead generation efforts through digital advertising. Here are a few takeaways to get you started.
RL Solutions has used the Salesforce platform to increase visibility across departments, make their data actionable, and in turn, quadrupled growth in seven years.
New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.
Get the latest insight on the five emerging trends that will shape the future of sales. This information comes as the result of close work with customers and their sales organizations, conducting primary research across industries and regions, having conversations with analyst firms and thought leaders, and working with our own sales team. Make sure to see the slide deck with a full set of emergent trends.
See what's new with the launch of Salesforce Billing — it extends Salesforce CPQ to streamline the entire quote-to-cash process. This means customers can adapt to changes in business models, automate customer lifecycles, and make smarter decisions. This post outlines the new product capabilities and provides a link to the CPQ + Billing Keynote at Dreamforce.
Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.
