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Technology is a critical part of transforming the patient experience. Here's why CRM is becoming table stakes for meeting growing demands for higher quality care and improved experiences at a lower cost.

Read a book by a Dreamforce speaker—they're a who’s who of innovators, mentors, and Trailblazers. Here are the staff’s favorite page turners.

On this episode of the Marketing Cloudcast, we sat down with two-time Chief Marketing Officer, Jenny Williams to get her insights on how marketers can build their careers and manage agile teams.

Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.

Today, consumers can find, order, and receive items in a way that works for their lives. Here's how to give shoppers more choices and flexibility this holiday season.

Before you identify the roles and structure of a customer success team, you need to create a culture of customer success. Here's how to do that.

Here are three areas medtech companies should focus on to improve patient lives while still being an effective partner to the healthcare industry.

Recommendations are a cornerstone of AI-powered commerce and can yield a 16% increase in conversions. That's why your site needs Einstein’s recommendation engine.

Here are three things to pay attention to this year to help healthcare marketers plan for the next open enrollment campaign.

We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.