18 Sales Best Practices From the Most Accomplished Sellers We Know
Get a refresher on the fundamentals top sales pros use to get results.
What Is Data Cloud?
Unlock trapped data with Data Cloud, the only data platform native to the world’s #1 AI CRM.
Discover Salesforce Associate Certifications: Entry-Level Credentials
Earn Salesforce Associate certifications to validate your foundational knowledge in AI, Marketing, and Salesforce fundamentals.
Who Are the Salesforce Characters? Get to Know Astro, Codey, and Friends
Characters make technology fun and friendly, and inspire our users to blaze new trails with Salesforce.
Should You Design Custom Actions for Einstein Copilot? If So, Here Are 5 Tips
Consider existing options and whether the task needs a conversational user experience before designing a new action.
Shadow Accounting May Be Chipping Away at Your Team’s Performance — Here’s Why
Discover what shadow accounting is and why sales reps feel the need to use it to track their pay.
Moving Customer Data Isn’t Cheap: How Zero Copy Can Help
How can a customer data platform complement your data warehouse? By providing instant access to data without a lift-and-shift.
Does AI Speak Your Language? 7 Ways Conversation Design Improves Inclusivity
When designing for AI outputs, recognize the diversity and nuances of how your users speak and write.
Retailers See Shoppers Saving for Big Moments Later This Year
With inflation sticking around, our first-quarter retail data shows shoppers acting like it’s 2023.
4 Steps To Get Started With Generative AI in B2B Marketing
AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.