Forrester T.E.I. Study Shows Customers get 341% ROI when Moving to Lightning Experience
In 2018, Forrester conducted a Total Economic Impact study that analyzed Salesforce customers and their switch to Salesforce Lightning. Get some of the study's key takeaways in our post.
Keith Samuel
The value you get from switching to Lightning Experience goes beyond just a better user interface. Lightning Experience actually can have a major impact on your company’s bottom line. The Lightning Platform drives business value for every Salesforce customer and companies moving to Lightning Experience are seeing incredible productivity gains across every line of business.
In June 2018, Forrester conducted a Total Economic Impact study where they analyzed several Salesforce customers, of varying sizes, that had deployed Lightning in the past two years. Included in this study is an in-depth analysis of the cost savings and business benefits enabled by moving to Lightning Experience and the Lightning Platform. The results from their findings were fascinating. These organizations benefited from improved user experience and productivity savings with their transition to Lightning. They also experienced faster time-to-market for application deployment and lower development costs as these organizations leveraged the Lightning framework and built applications on the platform. Forrester reports that the average company can expect to see 341% ROI from their switch to Lightning Experience.
Prior to using Lightning, most customers had used Salesforce Classic for several years. Several organizations tied their Lightning transitions to major business transformation initiatives or the launch of a new sales program. Key drivers of their decision to move to Lightning included delivering a better user experience, gaining access to new features and capabilities, and achieving ongoing innovation on Lightning. This study goes into a deep analysis of the benefits of moving to Lightning as well as the cost associated with the move.
Some of the key findings from this study show that Lightning Benefits lead to:
- 3% to 25% increase in productivity
- 50% faster application development
- 25% time savings for developers building on Lightning
- Faster time to market
- Improved process efficiency
Read the full study, “The Total Economic Impact™ Of Salesforce Lightning,” a commissioned study conducted by Forrester Consulting on behalf of Salesforce to to learn how companies accelerated growth by moving from Salesforce Classic to Lightning Experience.
