As a product leader at Salesforce, I am proud to work with leading companies around the world. Brands across every industry prioritize delivering amazing experiences to their customers and partners across channels — from the very first interaction, to ongoing brand advocacy. Providing consistent, personalized experiences is critical, as 65 percent of consumers would switch brands if they receive inconsistent experiences wherever a brand engages with them.
Building digital engagement destinations is one of the best ways for brands to deliver these experiences, whether that means creating a forum for enthusiasts of a specific product, or a resource portal to empower franchisees or resellers. That is why we launchedCommunity Cloud in 2013 — to make it easy for companies to create rich digital customer and partner experiences, connected to the world’s #1 CRM. Since then, we have been working hard to create an easy-to-launch digital experience platform connected to CRM data.
Since launching Community Cloud, we’ve seen customers like DoorDash, Mercer, and Cornell University connect with over 370 million users across tens of thousands of customer and partner sites, portals, and forums.
Our Customers Drive Innovation
This success is driven by our customers and their feedback. They are the inspiration behind all of our innovation. The last few releases have been some of my favorite – including a declarative experience builder, personalization with Audience Targeting, and pre-built Design Themes — all designed to help our customers build beautiful, CRM-powered digital experiences, fast.
I’m happy to announce that today, Community Cloud has also become a platform for building beautiful, CRM-powered mobile experiences.
Announcing Mobile Publisher for Community Cloud
Research shows that 3.3 hours out of 6 hours of daily internet usage are spent on mobile devices. That’s more than half! These always-connected consumers demand to engage with a brand whenever they feel like pulling their phone out of their pocket.
If you have a Lightning Community today, we have now made it easy to take that digital experience — everything from its content to its design and layout — and package it into a branded mobile app that is downloadable from the Apple App Store and Google Play.
How easy is easy? We created the Mobile Publisher to be simple enough for Salesforce admins to transform an existing Lightning Community into a mobile app for iOS or Android. All we require is a one-page form completed with your app details — such as a description and metadata, an app icon, and splash screen images. Once the admin hits “submit”, we take care of packaging and submission to the app marketplaces.
Full Mobile App Functionality with Salesforce
In addition to making it fast and easy to build beautiful apps, Mobile Publisher for Community Cloud automatically updates and publishes any change you make to the desktop version of your digital experience to your mobile app. It’s now effortless to ensure your digital experiences are consistent, no matter how your customers access them.
Mobile Publisher for Community Cloud includes:
- Pixel-Perfect Branding: Brand your app with a custom app icon, splash screen, and app name.
- Persistent Authentication: Once a user logs into the community, they can close the app and reopen without being logged out.
- Local File Access: Users can access local files and photos right from their phone for upload into the app.
- Push Notifications: Users get instant alerts and updates right on their phone homescreen.
- Security: Offer authenticated and guest modes for unregistered users.
- Multi-channel Updates: Any changes made in the community are instantly updated in the mobile app.
- SDK Free – No third party integrations or mobile SDK is required.
And because it’s built on the world’s #1 CRM, every mobile app is connected to the same data and process that are updated with every customer interaction.
“We needed to scale our student counseling model in a way that was relevant to their needs. Email was the only option for outreach, but it didn’t match with students’ communication preferences. Our students are on mobile devices and that’s where we needed to meet them.” Rebecca Joffrey, IT Innovation Officer, Cornell University
By empowering admins, marketing managers, and developers to build beautiful, connected mobile apps, you can ensure that your customers and partners have a consistent experience on every channel.
Mobile Publisher will be generally available in North America and Europe with the Salesforce Spring ’19 Release in February 2019..
For more information about Mobile Publisher and Community Cloud, visit https://www.salesforce.com/products/community-cloud/, and you’re always welcome to connect with me on Twitter at @Kuruganti.
Learn more about how Trailblazers like Mercer and Cornell are winning the digital experience race with Community Cloud and Mobile Publisher.