At Salesforce, our values create value. Since our founding, we’ve focused on doing well in business while also doing good in our communities. Our core values are at the heart of our culture, differentiating our company and strengthening our relationships with all stakeholders — including our shareholders, employees, customers, communities, and the planet.
As we head into Dreamforce, our annual conference of thought leaders, partners, and trailblazers, we’re turning visionary ideas into real-world solutions that benefit not just our customers and partners, but also the planet and our communities.
Check out some of our values-based Dreamforce highlights below, many of which you can catch in person and on Salesforce+:
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1. Trust
Trust is our #1 value, and in an era of rapid AI adoption, building trustworthy technology is paramount. Below are just a few examples of our many sessions focused on trust:
- Who’s Really in Control? Building Trustworthy AI in the Agent Era: Global leaders explore how to build responsible AI – balancing human collaboration, ethical design, and governance to ensure technology reflects human values, not just efficiency.
- How Salesforce Delivers Responsible AI Across Products: Learn how Salesforce approaches responsible AI through human-AI design, ethical testing, and practical guidelines you can apply to build trust in your own AI strategy.
- Inside Salesforce: Leading as Customer Zero for AI Trust: Learn how trusted Agentforce guardrails govern Salesforce’s own use of AI, and step into the shoes of a Salesforce employee to see successful, safe, and responsible human and agent teaming at work.
Learn more about how we build trust through a commitment to transparency, security, compliance, privacy, and performance — delivering the industry’s most trusted infrastructure.
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2. Customer Success
Guiding our customers toward greater success, connection, and wellbeing has been our focus from the start. Check out some of our sessions focused on customer success, including Nonprofit, Education, and Net Zero sessions, such as:
- Nonprofit Keynote: Scale Impact in the Agentic Era: Join nonprofit peers to learn how nonprofits can maximize their impact with our purpose-built solution, Nonprofit Cloud, and the power of Agentforce.
- Education Keynote: Create Your AI-Powered Connected Campus: Join education Agentblazers and Salesforce to discover how to activate data with AI, drive unprecedented efficiencies, and cultivate enhanced constituent experiences now and into the future.
- See the Future of Agentforce Net Zero: What’s next for Agentforce Net Zero? Learn how Salesforce is using soon-to-be-released features to transform sustainability data into business strategy, cutting costs and highlighting new investments.
Plus, check out our community meetups:
- Nonprofit Reception: Are you a nonprofit attendee? Come mingle with fellow trailblazers and visionary leaders as we close out day one of Dreamforce in style. Spaces are limited, so be sure to register today.
- Higher Ed Community Meetup. Why Education Cloud? Is it worth it? The thought alone can be daunting. Join this interactive meetup to discuss the benefits and address challenges so you can create a pitch and build your plan
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3. Innovation
We help solve some of the world’s biggest challenges by creating the connections that help businesses, people, communities, and our planet thrive. Discover how this comes to life in this sampling of sessions highlighting innovation:
- AI for Impact: Scaling Solutions for People and Planet: Learn how bold leaders are using AI to tackle global challenges, from climate to education, and proving that purposeful tech can drive real, far-reaching impact.
- Beyond the Textbook: AI Skills for Students and Educators: Hear how aiEDU and America on Tech are helping educators and youth build AI literacy and skills for the future.
- will.i.am and ASU on Future-proofing Education: Join will.i.am and ASU’s Lev Gonick to explore how AI agents reshape learning. Get inside his new “Agentic Self” course designed to equip students for the AI job market.
4. Equality
We are more powerful when we work together. Don’t miss our conversations on authenticity and inclusion with visionary leaders, including this selection of equality-focused sessions:
- America Ferrera: Redefining Authenticity and Impact: Join America Ferrera for a conversation on creating authentic impact. Drawing from her trailblazing career, she’ll explore what it means to lead with purpose in today’s world.
- Access and Reinvention: A Conversation with Rob Lowe: Rob Lowe shares insights on adapting and evolving his career, navigating an invisible disability, and how technology shapes his storytelling and work.
- Ellen Pompeo: Elevating Voices On and Off Screen: A conversation with actor and producer Ellen Pompeo on owning her voice and using her platform to advocate for change in an age-old industry.
We believe everyone should benefit from our products, experiences, and culture. Learn more about equality and accessibility at Salesforce.
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5. Sustainability
We are committed to sustainability and use the full power of Salesforce to help accelerate a net zero, nature positive future.
In honor of Dr. Jane Goodall, whose work inspired Salesforce’s sustainability commitment, we invite you to join us at Dreamforce Gives on Howard Street to help plant native seedlings and build climate resiliency in San Francisco. By participating, you help carry forward Jane’s legacy of conservation while learning more about the Jane Goodall Institute, Salesforce’s sustainability initiatives, and the Trillion Trees movement at 1t.org.
You can also check out some of our sustainability-focused sessions, including:
- Honoring Jane Goodall: Conservation in Action: In memory of the late Jane Goodall, conservation activists and special guests discuss her legacy as well as the part all of us have to play in leaving behind a better world.
- Inside Amazon and Google’s Vision to Power AI Sustainably: AI drives innovation but also a growing environmental cost. Big tech Chief Sustainability officers explore how to scale responsibly—aligning tech growth with a thriving planet.
- Dreampitch: AI for the Earth’s Future: Trailblazing entrepreneurs pitch AI-powered solutions to global challenges, from climate change to economic growth. Judges weigh in, but the audience casts the final vote in this live competition.
- How Agentforce Supports Sustainability for Sales: Customers want to know what Salesforce is doing for sustainability — and agents are here to help. Learn how Salesforce uses agents to answer customer sustainability questions & deliver insights, fast.
Plus, we’ve designed our Guide to Sustainability at Dreamforce to help you make an impact while you’re onsite.
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Sustainability, simplified with Agentforce.
Increase efficiency while reducing environmental impact with Agentforce for Net Zero Cloud.

Amplify your impact at Dreamforce and beyond
We hope attending these sessions will leave you inspired about the impact you can make. If you’re looking for additional ways to get involved, we’ve got you covered! From hands-on volunteer activities to global impact movements, there are a number of ways to get involved.
- Dreamforce Gives. Take your shot in a fun basketball challenge to support Bay Area youth. Explore how our values shine through impact initiatives in education, sustainability, and more.
- Pledge 1%: Salesforce is a founding partner and champion of this initiative, which encourages companies of all sizes to donate 1% of their employee time, product, profit, and equity to give back to the community. Learn how to get involved here.
Dreamforce is a great opportunity to learn how your business can become a platform for change, meet industry professionals, and give back. Make sure to register and start building your agenda today.
Join us for an experience like no other
We can’t wait for you to join us at Dreamforce 2025 as we learn, connect, give back, and have fun — together.


