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For over 58 years, West Marine has been the go-to destination for water sports, fishing, and boating enthusiasts. Serving water lovers of all kinds means catering to a broad spectrum of customers from…

Ensure accurate AI insights with a dynamic knowledge engine that equips AI agents with a reliable, trustworthy understanding of your business.

Salesforce’s latest Agentic Enterprise guide will surprise you with insights on our next chapter of AI in business. 

Reinforcing Commitment to Customer Trust

Technology is changing fast. Follow the work to see where your role goes next.

From shaping how AI represents your brand to campaigns that keep improving after launch, see what’s new in Marketing Cloud and what it means for marketers.

Get in the (cash) flow with these quick tips.

What an incredible week at Dreamforce 2026! Having the opportunity to connect with so many visionary leaders, innovators, and partners in person is always a highlight and honor, but this past week was…

With one central platform between sales and service, productivity goes up, costs go down, and shared insights can lead to upsell opportunities.

As AI agents take on longer-running work across enterprise systems, they need broader access to tools, data, credentials, and services to get that work done. The challenge is giving agents enough autonomy to…