
The Importance of a CRM Vision and Strategy
This post was originally published on 7/11/2016 and updated on 8/12/2022. While the need for a constituent relationship management (CRM) system and an overall CRM vision has become clear, many organizations have struggled…

What is a Donor Management System?
This post was originally published on 7/29/2019 and updated on 8/11/2022. Picture this: you’re the executive director of a small but fast-growing arts and culture nonprofit organization. Things are going well! In fact,…

How to Implement a Data-Driven Approach to Fundraising
The National Aquarium opened on August 8, 1981 as the jewel of Baltimore City’s Inner Harbor redevelopment. With a mission to inspire conservation of the world’s aquatic treasures, the Aquarium is consistently ranked…

Can ERGs Improve Employee Engagement, DEI, and Employee Attrition?
In the past two years, we’ve seen the pandemic turn our lives upside down, the calls for social justice grow more urgent, our political system nearly crumble, and employee attrition reach unprecedented levels.…

The Power of Innovative Tech in an Evolving Fundraising Landscape
You may be expanding your supporter base to new generations of donors, pivoting to livestream fundraising, or trying to understand new payment options. Whatever the future of fundraising and engaging donors looks like…

Crawl, Walk, Run: A Guide to Salesforce Implementation
Developing a successful CRM strategy takes thoughtful analysis, a clear timeline, and a dedicated team that is hungry for success. The crawl, walk, run strategy helps you build a simple framework to implement…
How to Choose a Salesforce Consulting Partner
Be an informed buyer. You are stepping into a framework with amazing capabilities out of the box and limitless possibilities when you consider additional applications. Watch the free demo videos the Salesforce.org website…

An Overview of Donor Management Software
For nonprofits choosing a giving platform, how do you know which one to pick when you’re working with a limited budget? Whether you’ve been using Salesforce with an integrated fundraising app for several…