Venture capital pitches: Entrepreneurs love SlideShare, so it's no shock that VC pitch decks go nuts in views. Most business pitches are done behind closed doors, which means that companies who are able to share and be transparent about their business and process acquiring venture capital are cherished. Software company founder Rand Fishkin's VC pitch deck from 2011 continues to be sought after.
People management: Employers will always need employees, and making your people happy is as much an art as a science. If your company is known for being a great place to work, people want to know how the magic happens. Laszlo Bock, Senior Vice President of People Operations at Google, not only wrote a book about Google's secrets to keeping and growing great talent, but he shared his major HR tips with the world.
Storytelling: Science and technology change and expand before our eyes, but the art of a great story is timeless. A great story makes for a great presentation, and we know many people come to SlideShare to learn about how to give better talks. So when storyteller Gavin McMahon broke down the components of Pixar's greatest stories, it's not surprising his deck has received 1.4 million views.
Human psychology: We're fascinated by the way our brains work, how we think, and how we behave. We crave ways to learn how to read body language or make a power pose to build confidence. Moreover, we want to know this about ourselves. That’s why it unsurprising that coach Daniel Goleman broke down his deck, How emotionally intelligent are you?, with a question and self-assessment. Other evergreen psychology content has gone further with self-assessment quizzes.
Learn programming!: Technology changes, but the desire and aspiration to learn programming never seems to go away. Programmers, such as Ryan Bonhardt, know that breaking down fundamentals and the mystery of programming make great content.
If you're unsure how evergreen your latest slide deck is, leave it up on SlideShare. Only time will tell.
Upload your deck the right way.
You always want to start out on the right foot, and that begins the moment you hit upload on SlideShare.
Upload a PDF of your deck: If you include non-standard fonts in your deck, your presentation won't look as good on someone else's computer or mobile device because it's unlikely they'll have your exact fonts. You can avoid weird fonts, which may run off slides or wrap in an awkward manner, by saving your deck as a PDF and uploading that instead. Keep in mind that PDFs will break any videos, audio, or animated gifs—you can always link to those videos or audio files, and if you really want to be ambitious and keep your multimedia, you can save each slide with text as an image and rebuild the deck.
Add context to your slides: Oftentimes, slides built for the stage are more visual with less text because you don't want to be reading your slides to the audience. This means you'll need to add extra context for the SlideShare crowd. This is additional work, but it is guaranteed to increase your relevance. Portent Inc. CEO Ian Lurie adds obvious black boxes to his slides with relevant parts of his speech.
SlideShare attempts to help you by grabbing text from your slides to put into a transcript below the deck. However, images and other features do not translate well. Jon Colman, Facebook's Content Strategist, leads his viewers back to his website where he lists all the resources they can access to learn more.
Give yourself an SEO headstart: SlideShare has built-in optimization for search engine optimization, or SEO. Especially if you're looking to build your personal brand, take advantage of this: Make sure your title explains what the deck's about and isn't just catchy fluff. Edit your URL to be friendly for the content. Hone your description for your presentation, and lose needless words like "in this presentation." Add keywords, which, while they don't affect SEO, will make discovering your work via SlideShare's categories easier.
Brand it: The best presentations are quoted and "clipped" (SlideShare's term for taking a screenshot). When people cite and show your work, especially when they clip a slide to use in their own materials, you want everyone to know it's you. Make sure to including branding on each slide, such as your name, Twitter handle, or company logo.
Steps to Being Successful on SlideShare
- Share valuable content
- Create something people want
- Make it relevant
- Rehash someone else’s content
- Repurpose your own content
- End with a call to action
- Use stunning visuals
- Focus on the cover design
- Make it beautiful
- Use out-of-the-box compositions
- Have a marketing strategy
- News jack
- Leave them wanting more
- Get shares from experts
- Make sharing effortless