
Caylin White
author title Editorial Lead and Growth ManagerCaylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.
SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.
I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Are you considering a coach for your SMB? Check out these pros and cons.
What tools help small businesses stay on top of their day? Find out how the right tech keeps you organized and customer-focused.
Today’s fastest-growing startups are using AI to revolutionize their go-to-market (GTM) strategies — here’s how.
We've compiled a list of small business-focused events for the next year to help you stay ahead of the curve.
Find out which CRM is tailored to your small business needs and goals.
Here’s what to consider when starting a wellness program for your small business.
Small business budget tips to save dollars and still scale.
From saving hours to improving customer service, automation makes it easier to run your small business.
Case studies transform customer success stories into powerful marketing tools — here's how.