Salesforce Canada

Great communication separates a good business from a great one. In this post, we discuss key ways to review and improve the way your team communicates internally and externally.

If you run the sales, marketing, or customer experience for a SaaS product, it's time to take your customer onboarding experiences to the next level. Read on to learn how to make the most out of every engagement opportunity.

True innovators — the kind of people who launch the most successful startups —are not always very satisfied people. In fact, they tend to be restless with things that take too long, or that are more complicated or cumbersome than they should be.

By the time you finish reading this sentence, there’s a good chance someone in Canada will have dumped one of the companies they do business with, or at least be thinking about it.

Pre-established relationships are a goldmine for salespeople. Fortunately, you do not have to exploit friendships to grow your business. To turn connections into qualified sales leads, here is what you can do.

Maintaining social media profiles can rev up engagement with fans. But in order to create meaningful engagements, you have to find your target customers.

For customers, it’s sometimes easier to tweet a product question than call customer service. Make your customers happier and outrank competitors by aligning customer service and social media.

In the online marketing world, you get what you pay for. Fortunately, there are a number of ways to stretch each dollar and improve returns. Read on for expert tricks to make online marketing just a little bit more affordable.

Brands are continually looking for new ways to communicate and connect with target audiences. At the same time, they need to outflank competitors that are pursuing the same consumers.

When times are tough – whether it’s poor sales, customer complaints or staffing issues – businesses may find little comfort in knowing they’re not alone. But that’s often because they’re still struggling with problems in isolation, rather than learning from their peers in non-competitive firms.