Salesforce Canada

If LinkedIn was a conference instead of a social media platform, it would be the kind where the best part is walking out of a keynote or breakout session and having coffee with a group of fellow attendees. At any given moment, your LinkedIn feed is probably filled with people sharing stories about

“Need help or support?” product brochures used to say. “We’re only a phone call away!” There are still plenty of numbers you can dial that will take you directly into a contact centre filled with expert agents who can solve customers’ biggest challenges. Increasingly, though, those companies are

There isn’t a definitive number that qualifies a group of people as a “base” of customers, just as there’s no rule on how large the group has to become. The usual assumption about growing a company is that you want to amass as many customers as possible. The more infinite the addressable market

You may agree with the notion that “life is a marathon, not a sprint,” but sometimes selling can feel like a particularly long race to the finish line. Unlike a sprint or a marathon, of course, the journey from opportunity to a closed deal doesn’t usually begin with the excitement of a “3-2-1 go!”

You might switch up the place you shop for clothes, groceries or the latest gadget, but we usually choose a financial institution in the hopes of a long, loyal relationship. Some of us still have a bank account that was set up when we were children. We might choose the same financial institution

Using a CRM may be a journey, but all businesses, particularly small and medium-sized ones, want to end up at the same destination: a place of growth based on more (and larger) sales. This can be challenging in large enterprises that have huge sales teams, but that’s more an issue of training and

Just as the last of your items gets scanned at the checkout in a store, an associate might say something like, “That it for today?” This is a truncated version of a question they’re asking customers all day long, which is, “Is there anything else you would like to buy from us today?” If you chatted

You’re the boss. You’re also the sales manager. You’re the CMO. When customer service issues arise, they come to you. If there are financial decisions to be made, you will be the one making them. Like so many other solopreneurs, you probably wouldn’t have it any other way. Although most businesses

It’s old enough by now that it’s probably okay to start with this spoiler: in the classic movie The Wizard Of Oz, what appeared to be a great and all-powerful being is eventually revealed to be nothing more than a little old man behind a curtain. This was shocking because, until then, all anyone

If you were stuck in traffic behind a car with a bumper sticker that read, “How’s my scaling going?” you might have to be an entrepreneur to get the joke. The word “scale” is used so often among startups and small or medium-sized businesses (SMBs) that it has almost become shorthand for “growth.”