Salesforce Canada

We’re about to accelerate the time to value in using Salesforce technology. Normally, companies tend to think of the moment they deploy an application as the beginning of enjoying the benefits. It actually starts earlier than that. All technology investments should be aimed at fixing a problem or

All leads are gold to the sales team, but some need a little polish before you can tell how much they shine. There might be some leads, for example, that lead to a big sale with a customer who goes on to give you ongoing business. Then there are the . . . other leads. You know: the leads that turn

Startups have the advantage of offering a completely clean slate to their first customers in terms of a service experience. A larger organization might already have a reputation for keeping people on hold when they call in. Companies that have been around for a long time might still be struggling

In the old days, it was a filing cabinet that got stuffed so full that no one wanted to risk opening a drawer for fear of what might spill out. Later, it became that shared drive on the corporate network — the one that had folder after folder of documents and spreadsheets that everyone had to wade

“Hi [NAME], I see we share some of the same connections and I was hoping we could schedule a call to discuss your business needs in 2021!” People send cold messages through LinkedIn Inmail like this all the time, but that doesn’t mean it’s a best practice for startups who really want to grow their

Today more of us are spending more time doing our jobs remotely, but in one sense people employed by the same company have been working at a distance from each other for quite a while. Often when it comes time to focus the company on a common objective — like executing a new growth strategy, for

Press the “Buy Now” button and you can get almost whatever you want online. Click on a link in an email and you can get a free trial of a sophisticated enterprise software-a-service (SaaS) application. Pick up the phone and you can order not only flowers, but a wide array of products and services

Although it had grown to the point it almost seemed to take over the city of San Francisco every year, the mission of Dreamforce has remained the same: to help the Salesforce global community to imagine, design and deliver world-class customer experiences. Just like our in-person meetings have

Empathy needs to be the cornerstone of your customer service strategy. Learn how to cultivate cognitive empathy in your team.