Salesforce Canada

Use the tips in the infographic to become a LinkedIn marketing powerhouse and capitalize on the site’s tools and features.

Explore some things that are more important than pool tables that you can use to build great culture and engage your marketing department.

With Einstein, transforming valuable relationship information into new client opportunities is faster, more visual, and smarter than ever before.

Social media has become customer service: It allows companies to respond in real-time and make a real, meaningful impact on customers’ lives. In this Marketing Cloudcast, Luke Ball discusses what that means for companies, which ones are doing it well (and how), and what the trends are.

In this episode of the Marketing Cloudcast, Brian Solis shares his experiences with and outlook for influencer marketing.

Sales reps in the Challenger mold seem to have found an inside track, reaching prospects in a unique way that leads them to close more sales, hit their quotas, and make more profit.

It’s important to put the time and energy into your Twitter customer service, especially since companies that use the site as a social care channel can see a 19 per cent increase in customer satisfaction.

While there’s no easy answer, there are guidelines every company should consider when choosing KPIs.

Businesses must be prepared for the latest technologies, and for those that are on the horizon, in order to improve their customer service capabilities. Stronger customer service will ultimately help your company leave the competition in the dust.

Companies who incorporate CRM systems have been shown to communicate more effectively with customers and deliver a better overall customer experience.