Jessica Bennett
My background
Jessica Bennett is a writer, editor, and novelist. Her clients span a number of industries, and she's written blog posts, product descriptions, articles, white papers, and press releases— all in the name of inbound marketing. She's proud to be Inbound Certified, but her VP of Morale, Avalon, doesn't quite get what all the fuss is about. But he's a rabbit, so you can't really blame him.
Jessica's latest articles
Blog
When the printer breaks or the company website goes down, it’s time to get help from the IT department. Too often, however, the appreciation for the IT team stops there. Many company leaders have little or no idea what their IT department does, or, more importantly, what their information
Blog
Your Biggest Questions About Inbound Marketing, Answered
When inbound marketing is done right, it’s a great way to attain something that most of your outbound marketing dollars will never buy: a loyal, informed customer.
Blog
Turn Your Customer Service Team into a Source of Revenue
You can help your business by investing more time and support in your customer service team. Learn how empowered reps can enhance the customer experience.
Blog
Five Ways to Ensure Your Company Is Customer Centric
No company can change the way their marketing, sales, customer service, and other departments operate overnight, but your leadership can make the decision to adopt a customer-centric mindset.
Blog
Why Your Company Needs to Know Peter Drucker
Considered by many to be “the founder of modern management,” Peter Drucker defies easy summation. In a career spanning over 70 years, Drucker gave a whole new meaning to the concept of “prolific,” publishing over 39 books.
