Jessica Bennett
My Background
Jessica Bennett is a writer, editor, and novelist. Her clients span a number of industries, and she's written blog posts, product descriptions, articles, white papers, and press releases— all in the name of inbound marketing. She's proud to be Inbound Certified, but her VP of Morale, Avalon, doesn't quite get what all the fuss is about. But he's a rabbit, so you can't really blame him.
Jessica's latest articles
Blog
Your customers can see right through generic, boring templates. They want real, authentic communication, and they may jump ship if you rely too heavily on templated responses.
Blog
How the Challenger Sales Model Can Up Your Sales Game
Sales reps in the Challenger mold seem to have found an inside track, reaching prospects in a unique way that leads them to close more sales, hit their quotas, and make more profit.
Blog
Why Marketing Needs Salespeople to Supercharge Email Campaigns
The more insight you can give your marketing team and the more you participate in the creation of an email drip campaign, the better the drip campaign will perform and the more highly primed prospects who will be awaiting your contact.
Blog
Teach Your Salespeople to Write Emails that Resonate
In an environment where it’s easy for prospects to delete emails, your salespeople must find words that resonate in order to rise above the noise. Explore these five sales email best practices to teach your sales team.
Blog
How to Write a Sales Report in 7 Steps
It is crucial that you create sales reports that showcase the most important information. Learn how to create an effective sales report in a few steps.
