Salesforce Canada

All 5 of these books have something to say about what it means to act as a marketer in 2018, and maybe even about what that role might look like tomorrow.

It’s been named one of Canada’s fastest-growing firms and it was recently acquired by net2phone, but there’s one bit of news about Versature that might be even more impressive to other small and medium-sized businesses: a customer retention rate of 102%.

It may never have the recognition or interest of internationally-recognized special occasions like Halloween or Christmas, but online retailers who know what they’re doing can still make Canada’s Small Business Saturday an experience their customers will never forget.

Social media probably has a funny way of transforming from a novelty to a business necessity seemingly overnight for a lot of small and medium-sized business owners.

Try some of the following exercises to ensure the imitation you do as a business owner is the sincerest form of flattery.