Salesforce Canada

One sure sign of e-commerce success is that your online and offline operations will start to feel like a connected whole -- something you manage with smart use of data, and where customers have a consistently excellent experience no matter which option they choose.

Brands may strive for a one-to-one relationship with their customers, but the most successful make sure they’re building a community of customers as well.

“Being a Trailblazer is all about taking risks. Right now, in retail, it’s innovate or die, so we’re taking an aggressive approach to growth that will keep us at the forefront.”

“Being a Trailblazer means not taking no for an answer – if you hit a roadblock, it’s not the end; it’s just a person you haven’t convinced yet.”

Reaching the level of chief marketing officer in an organization is undoubtedly a career high point, but the best CMOs know that staying in the top job is a matter of constant self-development.